Adult, Female, Person, Woman, Cup, Glasses, Boy, Male, Teen, Bracelet

Senior Lifecycle Marketing Manager, Emerging Products

  • JR102121
  • Growth
Add to favorites Favorited View favorites

About Upstart

Upstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. By leveraging Upstart's AI marketplace, Upstart-powered banks and credit unions can have higher approval rates and lower loss rates across races, ages, and genders, while simultaneously delivering the exceptional digital-first lending experience their customers demand. More than two-thirds of Upstart loans are approved instantly and are fully automated.

Upstart is a digital-first company, which means that most Upstarters live and work anywhere in the United States. However, we also have offices in San Mateo, California; Columbus, Ohio; and Austin, Texas.

Most Upstarters join us because they connect with our mission of enabling access to effortless credit based on true risk. If you are energized by the impact you can make at Upstart, we’d love to hear from you!

The Team: 

Upstart’s Growth team is in charge of expanding Upstart’s reach to the millions  of Americans without access to affordable credit. We are energized by the prospect of breaking ground in our field and making a positive impact on people’s financial lives.

As the Lifecycle Senior Manager of Emerging Products at Upstart, you will use owned channels like Email, SMS, Push, and Web to guide customers through the stages of discovery, activation, and ultimately borrowing for our newest loan products. This role presents the exciting opportunity to have end-to-end channel ownership–  including setting and meeting revenue targets, determining strategy, building Lifecycle journeys in our marketing automation platform, and analyzing the impact of your owned channels. 

Position location This role is available in the following locations: Remote

Time zone requirements The team operates on the East/West coast time zones.

Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; this role is estimated to meet in-person once or twice per quarter for 2-4 consecutive days at a time.

How you’ll make an impact:

  • End-to-end ownership of Lifecycle strategy and execution for Upstart’s emerging products
  • Set revenue and performance targets, track pacing against them, and make adjustments to channel plans accordingly
  • Create annual, quarterly, and journey-level strategy that includes  audience criteria, messaging, success metrics, and experimentation
  • Partner with Product, Engineering, Growth, Creative, and Analytics teams to enhance Lifecycle journey effectiveness 
  • Present your channel’s performance and plan to senior stakeholders in Growth, Product, and Engineering 
  • Build, QA, and launch Lifecycle journeys in a marketing automation tool independently
  • Determine relevant audience size and criteria using our in-house Customer Data Platform 

What we’re looking for: 

  • 5 years+ of B2C Lifecycle Marketing experience, including building emails and journeys in an enterprise marketing automation platform
  • Proven track record of creating GTM strategies and plans that meet ambitious financial targets
  • Proven track record in leveraging a CDP, or customer data attributes and events, to build complex Lifecycle marketing segments 
  • History of creating, adjusting, and being responsible for delivering against forecasts
  • Strong analytical ability– this role is data-driven without dedicated Analytics support. You must be able to pull data using a Business Intelligence Tool (we use Looker and Mode) and draw insights from data sets independently 

Preferred Qualifications

  • Ownership mentality. At Upstart, Emerging Products are like internal start-ups! You have experience in building strategy, getting buy-in, and executing. 
  • A user-focused approach to solving business problems. Journey mapping experience is a big plus! 
  • Experience in managing P&L for a channel, product, or business
  • A power user of both Business Intelligence tools (Looker, Mode, Tableau, etc) and Marketing Automation Platforms (Braze, Iterable preferred)
  • Ability to communicate effectively with both senior leadership and technical partners
  • Past experience or a personal interest in financial lending is nice to have, but not required 

What you'll love: 

  • Competitive Compensation (base + bonus & equity)
  • Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart 
  • 401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings
  • Employee Stock Purchase Plan (ESPP)
  • Life and disability insurance
  • Generous holiday, vacation, sick and safety leave  
  • Supportive parental, family care, and military leave programs
  • Annual wellness, technology & ergonomic reimbursement programs
  • Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering
  • Catered lunches + snacks & drinks when working in offices

#LI-REMOTE

#LI-MidSenior

At Upstart, your base pay is one part of your total compensation package.  The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).

United States | Remote - Anticipated Base Salary Range
$129,500—$179,300 USD

Upstart is a proud Equal Opportunity Employer. We are dedicated to ensuring that underrepresented classes receive better access to affordable credit, and are just as committed to embracing diversity and inclusion in our hiring practices. We celebrate all cultures, backgrounds, perspectives, and experiences, and know that we can only become better together. 

If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email candidate_accommodations@upstart.com

https://www.upstart.com/candidate_privacy_policy

Apply now!

Sign up for job alerts!

Not You?

Thank you

Similar Jobs

Lead Automotive Product and Regulatory Counsel

JR102149 Corporate Counsel
About Upstart Upstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. By leveraging Upstart's AI marketplace, Upstart-powered banks and credit unions can have higher approval rate...

L&D Content Management Specialist

JR102093 Operations
About Upstart Upstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. By leveraging Upstart's AI marketplace, Upstart-powered banks and credit unions can have higher approval rate...

Senior Software Engineer, Servicing

JR102136 Software Development
About Upstart Upstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. By leveraging Upstart's AI marketplace, Upstart-powered banks and credit unions can have higher approval rate...

Current Upstart employee?

Click Here

Ready to Apply?

As a digital-first company, we are providing our employees with the opportunity to work remotely across the US and/or from one of our physical office locations.

Please select from the list below your primary work location preference(s).  Primary work location is defined as where you will spend more than 50% of your time working. Before making your selection(s), please check to make sure that the location is listed as an option in the job’s description above. Multiple selections can be made if multiple locations are available. Remote is considered a location. 
×
+ Add another education

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification


For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Upstart’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Not You?

Thank you